According to the European Privacy and Electronic Communications ePrivaty Directive of 2012, included in Spain in Royal Decree-Law 13/2012 of March 2, 2012, and with the entry into force of the new European Data Protection Regulation (RGPD) on May 25, 2018, through which the Privacy and Electronic Communications Regulations are implemented, according to regulation 2016/679, LOCATIONOW informs its users of its Cookies Policy.
What is a cookie?
Cookie is a file that is downloaded to your terminal (computer, smartphone, tablet) when accessing certain web pages and that is stored in its memory.
Cookies allow a web page, among other things, to store and retrieve information about the browsing habits of a user or their equipment and, depending on the information they contain and the way in which they use their equipment, they can be used to recognize the user.
What types of cookies exist?
There are several types of cookies based on different criteria:
Depending on the time they remain activated:
- Session cookies:
They are a type of cookies designed to collect and store data while the user accesses a web page.
- Permanent cookies:
They are a type of cookies in which the data is still stored in the terminal and can be accessed and processed during a period defined by the person responsible for the cookie.
Depending on ownership:
- Own cookies:
They are those that belong to the owner of the website.
- Third party cookies:
They are those owned by a third party, other than the owner of the website, who will be the one who processes the information collected. They will collect information for statistical purposes, on the use of this website by the user and for the provision of other services related to the activity of this website and other Internet services. Specifically, this website uses: Google Analytics and Hotjar.
Depending on its purpose:
- Technical and/or customization cookies:
They are those that serve to improve the service, locate incidents, recognize the user, etc.
- Analysis and/or advertising cookies:
They are those that are used to analyze information about browsing and offer advertising, whether generic or personalized.
What is a cookie for?
Cookies are used to be able to offer you personalized services and/or advertising, to analyze the operation of the system, recognize you when you access as a user, locate incidents and problems that may arise and solve them in the shortest possible time, as well as analyze and measure the use and website activity.
Google will use this information on our behalf for the purpose of tracking your use of the website, compiling reports on website activity and providing other services related to website activity and internet usage.
Google may transmit said information to third parties when required by law, or when said third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.
Is my consent required to implant a cookie?
Consent is not required for the installation of technical cookies or those that are strictly necessary for the provision of an information society service expressly requested by the recipient.
For the rest, the consent of the interested party is required, which can be requested in different ways. In relation to the LOCATIONOW website, it will be understood as granted if the user continues to use the website, notwithstanding that at any time they may revoke it and disable cookies.
Can the use of cookies be refused?
You can allow, block or eliminate the cookies installed on your computer by configuring the options of the browser installed on your computer.
However, the user should be aware that if he does so, he may not be able to use the full functionality of this website.
You can also refuse the use of cookies and the use of data related to the site (including your IP address) to Google as well as prevent the processing of this data by Google by downloading and installing a plug-in at the following link :
https://tools.google.com/dlpage/gaoptout?hl=es
The user may, at any time, choose which cookies they want to work on this website by:
Web browser settings, for example:
- Chrome:
http://support.google.com/chrome/bin/answer.py?hl=es&answer=95647
- Explorer:
http://windows.microsoft.com/es-es/windows7/how-to-manage-cookies-in-internet-explorer-9
- Firefox:
http://support.mozilla.org/es/kb/habilitar-y-deshabilitar-cookies-que-los-sitios-we
- Safari:
http://support.apple.com/kb/ph5042
There are third-party tools, available online, that allow users to detect cookies on each website they visit and manage their deactivation.
This website owned by LOCATIONOW can modify this Cookies Policy based on legislative or regulatory requirements, or with the purpose of adapting said policy to the instructions issued by the Spanish Agency for Data Protection, therefore we advise you to visit it periodically .
Why do we use cookies at LOCATIONOW?
- Show messages to website users inviting them to use the chat, send emails or communicate via Telegram, WhatsApp, or any other means, with LOCATIONOW.
- Carry out aggregate analysis of the browsing processes of users in the different sections of the website, as well as their browsing habits during their visits, as well as the device from which they access, connection IPs, if they access from a social network or others. , in order to improve the services, products or information offered.
- Acknowledge the login of users who have communicated.
- Allow users to request information through chat, when sending their emails or communications, through Telegram or WhatsApp, or any other means.
- Provide information to Public Administrations or State Security Forces and Bodies in the cases provided by Law.
- Accredit before the competent authorities in matters of data protection the reality of the consent and, where appropriate, the permissions that you have granted us to manage the cookies of www.locationow.io
About the use of Google Analytics:
This website uses Google Analytics, a web analytics service provided by Google, Inc., a Delaware company whose main office is at 1600 Amphitheater Parkway, Mountain View (California), CA 94043, United States (“Google”).
Google Analytics uses methods that allow the analysis, through cookies, of the use made of our website by Internet users who visit our website.
The anonymous information generated will be sent to a Google server in the United States, where it can be stored. In any case, said anonymous information will not contain any personal data and the IP address will always be abbreviated before being transmitted to the United States (as well as within the territory of the Member States of the European Union or of the signatory countries of the Agreement on the Economic Space European).
The abbreviated IP address transmitted by your browser within the framework of Google Analytics will in no case be linked to other Google data.
Google Analytics is used to monitor the status of a website, basically it is a web analysis service with which you can obtain different types of information from a site, such as the number of visitors or the conversion rate, for example, all them in real time.
With this information it is possible to make the best decisions about what aspects to change or improve, or what new things to implement to achieve the objectives of the site.
Google Analytics reports:
Four large groups of reports can be identified:
- Hearing Report.
- Acquisition Report.
- Behavior Report.
- Conversions Report.
In each of these groups, different metrics are obtained.
Audience Report:
This report allows you to know data about the people who visit you and is divided into several reports, such as:
- Overview:
It provides information on the basic characteristics of users such as their geographic location and demographic profile.
- Interests:
It provides information about the tastes and general hobbies of users.
- Behavior:
It indicates, among other things, the frequency of visits, the interaction time and information about the users who enter the web through a mobile device.
- Technology:
It contains information about the browser, operating systems and even Internet service providers that users use.
Detail of the Acquisition Report:
Through this report, information is obtained on how the user reaches the Web through the following channels:
- Organic channel:
It includes search engines: Google, Yahoo, Bing, among others.
- Direct channel:
Contains the users who typed the URL into their browser’s address bar.
Referential channel:
- They are those incoming links that refer to the Web.
Social channel:
- Shows all the traffic that comes to the Web from social media: Facebook, Twitter, Pinterest, TripAdvisor, Instagram, etc.
Detail of the Behavior Report:
It allows us to know how users relate to the web, especially the information they visit and the route they follow.
- Behavior flow:
The Behavior Flow report indicates the path users follow from one page or event to the next, giving insight into the content that keeps users engaged with the website.
- Page analytics:
With Page Analytics, a visual evaluation is made of the way in which users relate to the website, being able to better design the page and its content, or know if users find what they are looking for or if the invitations to use the means of communication with LOCATIONOW are sufficiently motivating or visible.
Conversions Report:
Users can reach the website through the main URL, searching for the name in a search engine, through a link in a blog, etc…
The conversion report shows the number of conversions that each channel has initiated, the number of times that each channel has intervened and the number of times that each channel has completed the conversion, being able to improve the experience with the tools and channels that have the best rate of conversion get.
Custom reports:
Taking into account all these functions and the amount of information that can be obtained from Google Analytics, LOCATIONOW customizes the reports generated by this tool, including only the metrics that interest you at any given time, being able to share them with your team, collaborators or third parties. that is precise and necessary, so that everyone can have the information that interests them or serves them.
If you want to prevent Google from collecting and processing data generated by cookies and related to your use of our website (including your shortened IP address), please download and install the following browser plug-in at the following link:
http://tools.google.com/dlpage/gaoptout?hl=es
As an alternative to the browser plug-in, especially in mobile device browsers, you can click this link https://adssettings.google.com to block the collection of data on this website by Google Analytics from now on. By doing so, an opt-out cookie will be stored which prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in that browser and only for our website and will be stored on your device. If you delete cookies in your browser, you will need to set the opt-out cookie again:
About using Hotjar:
This website uses Hotjar, a web analytics service provided by Hotjar Ltd, a Maltese company headquartered at Elia Zammit Street 3, St. Julians, Europe.
Hotjar uses “cookies” that help the website reveal the online behavior of its users by combining analysis and feedback tools. In addition, Hotjar provides the website with information on how to improve the performance and experience of users on the web.
Hotjar is an online tool that offers information about the interactions of visitors on the website, revealing data about user behavior, the content of most interest or if it “scrolls” the page to the end, among other indicators that can be useful when laying out the content.
With Hotjar, LOCATIONOW seeks to identify usability issues, test copy and other page elements, improve user interaction, or understand user preferences.
You can refuse the processing of data or information by rejecting the use of cookies by selecting the appropriate settings on your browser, however, you should know that if you do so you may not be able to use the full functionality of this site Web. You can also disable Hotjar Cookies by following the instructions on their privacy page: https://www.hotjat.com/cookies
Analysis functions:
To carry out the analysis of interactions, Hotjar has the following functionalities.
Heatmaps:
The heatmaps or “heat maps” record the main interactions of the users on your page, with colors that vary from blue to red, with the red areas being those with the most “heat” and, therefore, which attracted the most attention from the user. visitor.
With Hotjar it is possible to generate three types of heatmaps:
1. of clicks, which shows the most clicked areas of the site;
2. movement, which indicates in which areas the user passed the mouse;
3. and scrolling, which records how far the user navigated on your page.
Recordings:
Hotjar allows recording user interactions on the Web, giving information about user behavior from the moment they accessed the site, which menus or links they clicked and in what order.
Funnel Tracking:
Funnel Tracking records the entire journey of the visitor until they become a lead. This functionality is useful to identify what may be hindering the user in carrying out a conversion.
It shows the pageviews of each page, the number of conversions and the number of users who stop browsing before taking an action, being able to segment this data by date in order to monitor the impact of a change on the Web.
Form Analytics:
This functionality provides all the information about the forms hosted on the Web: which fields took the longest to fill out, which fields the user skips and which fields they stop filling in.
This information is essential to determine if the form serves its purpose or if the questions asked there are confusing the user.
Feedback Menu:
In the Feedback Menu, tools and searches are configured to find out what users think of their experience on the Web.
This opinion can be requested through pop ups, searches or sharing windows, at the moment the user is closing the page or from a predetermined action.
Applicable standard and jurisdiction:
The applicable Law will be Spanish and all possible controversies will be submitted to the Courts and Tribunals of Santa Cruz de Tenerife (Spain).
If you have any questions about this cookie policy, please do not hesitate to contact us by any of the contact channels available on this site.